Website Planning: Internet Marketing Checklist

Website Planning: Internet Marketing Checklist

Website Planning is typically the longest phase when you are creating a website. There are a lot of checklists out there to help prepare but it lacks context and could lead to compiling a collection of information that isn’t the right content for your website....
Website Planning: Determining Your Site Architecture

Website Planning: Determining Your Site Architecture

Many people approach planning a website from the corporate point of view; what are we trying to say? what do we want them to do? This is a classic “push” marketing approach on a media that doesn’t work in today’s customer-centric atmosphere....
Three Questions to Determine If Your Marketing Is Right for You

Three Questions to Determine If Your Marketing Is Right for You

Results. Isn’t that what every business owner wants from their marketing? Most entrepreneurs I meet spend valuable time and money on their marketing, but it just isn’t bringing in the business that it should. When I meet with my clients, we often do a marketing audit...
User Experience – Optimizing Your Site for the Reader

User Experience – Optimizing Your Site for the Reader

There are a lot of barriers between your business and the consumer; don’t add anymore by making your website busy and confusing.  User Experience (UX) has a lot to do with how users find and consume content. The key is understanding the cognitive processes and...
Leveraging Loyalty Programs to Drive Business

Leveraging Loyalty Programs to Drive Business

The most important and influential marketing tactic will always be word-of-mouth. Perhaps even more so now that the internet has become one large gathering place where people share stories and recommendations with their friends. Creating a positive customer experience...
Getting The Right Headshot For Your Social Media Profile Picture

Getting The Right Headshot For Your Social Media Profile Picture

Our Associate Ely Hemnes, From The Hip, discusses how to get a great headshot for your social media account. Professional headshots are crucial in today’s connected world, so make sure your image emphasizes what is unique and remarkable about you. Odds are your ideal...
Create Email Newsletters With Your Blog Posts Automatically

Create Email Newsletters With Your Blog Posts Automatically

There are always going to be a significant portion of people interested in your business that don’t have the time to check your website regularly. These are the perfect people to reach with email marketing.  Newsletters are the best method of non-intrusively...