Think Like Your Customers & Get More of Them

Think Like Your Customers & Get More of Them

Many small business owners make brand and marketing decisions according to their own personal preferences rather than their customers.  They choose fonts they like and base design elements on their favorite colors. They offer only what they want.  A brand will often...
The Facebook Mindset

The Facebook Mindset

Every social media platform is unique, and useful in its own way.  When we talk about social media marketing, we can’t apply the same methods to every site, and so it helps to know how and why people use each platform.  Out of every major social media site, it is...
Accessibility: Epilepsy Warning for Your Site

Accessibility: Epilepsy Warning for Your Site

Have you ever seen this warning? Did you take it seriously? It can be easy to overlook a warning that does not impact you.   Now imagine you suffer from seizures and you want to do some research for a paper. Websites don’t usually have these warnings, so you run the...
How to Reconnect with Past Donors

How to Reconnect with Past Donors

Every donor – past and present – is important and should be treated as such. Even a one-time donation of $1 shows interest and support for your project or cause. A problem many organizations have is turning past, or lapsed, donors into return supporters. If you are...
3 SEO Basics You Can Implement Today

3 SEO Basics You Can Implement Today

You have probably heard “content is king” for your website, which is very true; however, even the best content will do you little good if your intended audience cannot find it. Search engine optimization (SEO) helps you get noticed and ranked higher on search engines...
Section 508 Refresh & Web Accessibility

Section 508 Refresh & Web Accessibility

The 21st century has been, and will continue to become even more of a technological world. Nearly any activity you can name has some degree of technology associated with it, yet many of those technologies are still inaccessible to people with impairments or...