Marketing Your Brand on Instagram

Marketing Your Brand on Instagram

If we want to make the most of our social media presence and online marketing, we need to know as much as we can about each social media platform we plan to use.  Every platform is different, as are the people that use them, and knowing these details can make a big...
Make Your Website Accessible to the Blind

Make Your Website Accessible to the Blind

The internet is an integral part of everyday life for most people. We use it for almost every facet of life. But despite its growing importance, not all organizations have websites accessible to those who are visually impaired. Fortunately, there are many easy ways a...
Marketing on Twitter

Marketing on Twitter

Social media marketing can be a challenge for many businesses. Each social media platform is different, as are the ways in which people utilize them. Because of this, it is important for us to know exactly how and why people use each site so that we can develop a...
Think Like Your Customers & Get More of Them

Think Like Your Customers & Get More of Them

Many small business owners make brand and marketing decisions according to their own personal preferences rather than their customers.  They choose fonts they like and base design elements on their favorite colors. They offer only what they want.  A brand will often...
The Facebook Mindset

The Facebook Mindset

Every social media platform is unique, and useful in its own way.  When we talk about social media marketing, we can’t apply the same methods to every site, and so it helps to know how and why people use each platform.  Out of every major social media site, it is...
Accessibility: Epilepsy Warning for Your Site

Accessibility: Epilepsy Warning for Your Site

Have you ever seen this warning? Did you take it seriously? It can be easy to overlook a warning that does not impact you.   Now imagine you suffer from seizures and you want to do some research for a paper. Websites don’t usually have these warnings, so you run the...