If we want to make the most of our social media presence and online marketing, we need to know as much as we can about each social media platform we plan to use.  Every platform is different, as are the people that use them, and knowing these details can make a big difference in the effectiveness of our outreach. In this blog we focus on Instagram marketing.

Instagram is one of the largest social media site out there, with roughly 400 million users worldwide. Its largest user base falls within the 18 – 29 year old range and is also slightly more popular among women.  It is ideal for sharing photo and video media to a large audience. Furthermore, Instagram allows brands to use the live feature, which is a great way to interact with your audience. Since Instagram is a visual-focused platform, brands have to work toward providing visually appealing content.  Even the color scheme they use on their page is important to keep things appealing to their audience. Instagram stories allow for polls to be posted to encourage further engagement, as well as a sharing option that allows users to spread your message to others.

Below are a few things to keep in mind for your Instagram marketing. Nico Associates can build a targeted Instagram marketing strategy for you as well.

Instagram Marketing Tips

  • Find out what #hashtags your target audience is following
  • Promote your branded hashtags
  • Post 1 or 2 times a day
  • Early weekday mornings are best for posting
  • Color is king – keep your images vibrant
  • Be aware of image composition and visual consistency
  • Make use of Stories and Live features as well

Instagram is a great place to reach a wide variety of people. If you need some coaching to feel comfortable before diving in. Nico Associates can walk you through the basics, research popular hashtags for you, and build a targeted Instagram marketing strategy around the preexisting community.

 

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