Think Like Your Customers & Get More of Them

Think Like Your Customers & Get More of Them

Many small business owners make brand and marketing decisions according to their own personal preferences rather than their customers.  They choose fonts they like and base design elements on their favorite colors. They offer only what they want.  A brand will often...
How to Reconnect with Past Donors

How to Reconnect with Past Donors

Every donor – past and present – is important and should be treated as such. Even a one-time donation of $1 shows interest and support for your project or cause. A problem many organizations have is turning past, or lapsed, donors into return supporters. If you are...
3 SEO Basics You Can Implement Today

3 SEO Basics You Can Implement Today

You have probably heard “content is king” for your website, which is very true; however, even the best content will do you little good if your intended audience cannot find it. Search engine optimization (SEO) helps you get noticed and ranked higher on search engines...
Website Planning: Internet Marketing Checklist

Website Planning: Internet Marketing Checklist

Website Planning is typically the longest phase when you are creating a website. There are a lot of checklists out there to help prepare but it lacks context and could lead to compiling a collection of information that isn’t the right content for your website....
Website Planning: Determining Your Site Architecture

Website Planning: Determining Your Site Architecture

Many people approach planning a website from the corporate point of view; what are we trying to say? what do we want them to do? This is a classic “push” marketing approach on a media that doesn’t work in today’s customer-centric atmosphere....