How to Reconnect with Past Donors

How to Reconnect with Past Donors

Every donor – past and present – is important and should be treated as such. Even a one-time donation of $1 shows interest and support for your project or cause. A problem many organizations have is turning past, or lapsed, donors into return supporters. If you are...
3 SEO Basics You Can Implement Today

3 SEO Basics You Can Implement Today

You have probably heard “content is king” for your website, which is very true; however, even the best content will do you little good if your intended audience cannot find it. Search engine optimization (SEO) helps you get noticed and ranked higher on search engines...
Website Planning: Internet Marketing Checklist

Website Planning: Internet Marketing Checklist

Website Planning is typically the longest phase when you are creating a website. There are a lot of checklists out there to help prepare but it lacks context and could lead to compiling a collection of information that isn’t the right content for your website....
Website Planning: Determining Your Site Architecture

Website Planning: Determining Your Site Architecture

Many people approach planning a website from the corporate point of view; what are we trying to say? what do we want them to do? This is a classic “push” marketing approach on a media that doesn’t work in today’s customer-centric atmosphere....

Three Questions to Determine If Your Marketing Is Right for You

Results. Isn’t that what every business owner wants from their marketing? Most entrepreneurs I meet spend valuable time and money on their marketing, but it just isn’t bringing in the business that it should. When I meet with my clients, we often do a marketing audit...