You have probably heard “content is king” for your website, which is very true; however, even the best content will do you little good if your intended audience cannot find it. Search engine optimization (SEO) helps you get noticed and ranked higher on search engines (such as Google, Bing, Yahoo, etc.) putting your website, content, and services in front of more visitors to be converted into new clients.
SEO strategy is a multifaceted, quite complex process (which is why most businesses hire a pro); however, there are small steps you can start taking today to help your business get noticed by search engine algorithms and increase your ranking to ultimately result in more traffic and more clients!
1. Focus on Keywords
Keywords are one of the most important factors of SEO strategy. What are keywords? They are the key words or phrases that make it possible for people to find your site via search engines.
If you have Google Analytics installed on your site, you can view a list of keywords currently used to search for your site. To come up with your own word list, you want to put yourself in your ideal client’s head and think of words or phrases he might be searching for. Knowing how people are searching for products or services like yours and adding those search terms strategically to your website and/or blog will help your site rank above your competitors and connect more potential clients to your business.
After compiling your list of keywords, optimize your web page by including your main keyword(s) at least once in the first 100 words and once in the concluding part (bottom lines) of your page and in your page titles and headers.
2. Optimize Image Names and ALT Tags
Search engines do not read images, so it is best to use every bit of text they do read to your advantage. You can utilize your images for this purpose by adding those important keywords to your image file name and ALT tag. An ALT tag provides a text alternative for an image to let search engines know the image’s content and purpose. In WordPress, you can assign ALT tags when uploading images or adding them to pages or posts.
As an added perk, ALT tags also make your site more accessible. They provide screen reader users with a text equivalent of images, display when an image is broken or when images are disabled, and are useful when images are slow to download due to low-bandwidth connections.
3. Check for Plagiarism Before Publishing
While investing time and energy into doing research, collecting ideas, and crafting your thoughts into an informative page or blog post, it may happen that you unknowingly copy an exact sentence or a paragraph from another source. Search engines hate plagiarism. If your content is considered copied by search engine algorithms, all your hard work may go in vain. So, it is always suggested to check for plagiarism before publishing your page or blog post. Thankfully, there are free plagiarism checker tools available online (such as QueText); a quick check can save you a lot of headache later!Get a free SEO report